NEW YORK, Dec. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ -- Portada has announced that the brand marketers in Portada's Council System have voted for the topics to be discussed during Portada Los Angeles on April 2, 2020. These are the winning topics and comments from Council System members:
- Keynote: Why data scientists need to be cultural experts (A media planner/buyer perspective). An overarching topic of paramount importance to the brand marketing community to be addressed by subject matter experts.
"How can we combat bias in data? It can be interpreted in different ways by people who don't understand the culture"
- Consumer Insight Highlight: Consumer Insights: What Creates Brand Lift? Fresh consumer insights that foster the understanding of the U.S consumer and provide actionable tips for marketers.
"With so many marketers choosing to focus on attribution and lower-funnel metrics, it's important to remind ourselves that without a strong brand identity and awareness, the purchase funnel will dry up."
- MarTech Solution Spotlight: Evolving Influencer Marketing. During this session a major brand marketing thought leader will reveal the latest trends on the use of technology by consumers and brands.
"How do you break through the clutter in an age where people are used to influencers pitching product after product?"
"By having these leading practitioners vote for the themes of the three main speaking slots, we make sure that brand marketing, tech and media executives targeting the diverse U.S. consumer get the most relevant content available in the marketplace," says Marcos Baer, president of Portada.
For more information about Portada Los Angeles on April 2, 2020, click here.
If you are a brand marketer and would like to join the Council System, click here.
If you are a marketing service provider and would like to join the Council System, click here.
Portada is a leading networking solutions platform for dynamic tech, marketing and media companies in the Americas. Portada members receive top business leads, advertising and PR services through events, digital-social and print magazine.
To find out more about the above-cited services, please contact Sales Director Leslie Zambrano at firstname.lastname@example.org.
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