The study demonstrates the importance of understanding travelers’ concerns around privacy, ease of use and security.
As governments and the travel industry explore the benefits of digital health passports, the message from travelers is clear: digital health passports can be a vital tool to reopen travel. The study revealed that more than 9 in 10 (91%) travelers surveyed said they would be comfortable using a digital health passport for future trips.
This encouraging research provides an incentive to accelerate digital health passport plans that help address traveler concerns. The study provided other good news for the industry, as more than 2 in 5 travelers (41%) said they would book an international trip within six weeks of the lifting of restrictions, showing that the appetite for travel remains high.
The survey, conducted of 9,055 travelers from France, Spain, Germany, India, the United Arab Emirates, Russia, Singapore, the United Kingdom and the United States, also contained a note of caution for the sector, as more than 9 in 10 (93 %) travelers were concerned about the way their travel health data would be stored.
Survey results show responsiveness to storing and sharing digital health data:
Slightly less than three-quarters (74%) of surveyed travelers would be willing to store their travel health data electronically if it allowed them to go through the airport more quickly and with fewer face-to-face interactions
More than 7 in 10 (72% ) surveyed travelers would be willing to electronically store their travel health data if it allowed them to travel to more destinations
68% of travelers agreed that they would be more willing to share their health data if the airlines with which they travel most frequently offered one way of storing your travel health data.
Although receptivity to data sharing is high, the travel industry must take into account travelers’ concerns about data usage. The top three traveler concerns are:
Security risks with personal information that is stolen (38%)
Concern for privacy regarding the health information to be shared (35%)
Lack of transparency and control over where data is shared (30%).
The survey also explored what solutions could alleviate concerns around digital health data and travel in the future, the results showed:
42% of travelers say that a travel app that can be used throughout the journey would greatly enhance their overall travel experience and ensure that their information is in one place.
41% of travelers agree that a travel app would reduce their stress around travel.
62% of travelers would be more willing to use an app to store their health data if a travel company partnered with a trusted healthcare company.
The research is the second in a series of traveler surveys, in which Amadeus regularly monitors traveler sentiment and concerns to help the industry rebuild travel in the most effective way. The 2020 Rethink Travel survey revealed how technology can help increase traveler confidence and Amadeus raised this question again to see how traveler confidence has changed since September 2020. 91% of travelers now say that technology will increase your confidence to travel, an increase of 84% reported in September 2020.
When asked which technology would increase travel confidence in the next 12 months, mobile solutions stood out as a popular choice, with the top three technologies including:
Mobile applications that provide notifications and alerts during the trip (45%)
Contactless mobile payments (for example, Apple or Google Pay, Paypal, Venmo) (44%)
Mobile boarding (for example, having the boarding pass on the mobile phone ) (43%)
Decius Valmorbida, Amadeus Travel President, says: “There is no doubt that COVID-19 will continue to shape the way we travel in the coming months, just as it influences so many other areas of our lives. However, although there are still uncertainties, research like this reinforces my optimism that we will travel better than before. Collaboration between governments and our industry is the key to getting travel back on track, as we meet traveler expectations outlined in this survey digital health agency Rebuild Travel, deploying the right technology to enable truly connected and contactless travel. ”
Christophe Bousquet, CTO of Amadeus, comments: “This study once again highlights the key role that technology will play in rebuilding travel. We have seen a change since our last survey as travelers now pay more attention to mobile and contactless technology, crucial areas that will clearly strengthen the confidence of travelers. It is also very relevant to see that travelers are open to digital health passports and sharing their data as they progress through the trip, once they have been Putting the right safeguards in place. At Amadeus, we are committed to rebuilding a better industry, together with our customers and partners”.