The Anguilla Tourist Board (ATB) launched its Beyond Extraordinary destination campaign at a festive event in New York City on Tuesday, December 11th, at The PUBLIC, An Ian Schraeger Hotel.
A delegation comprised of the Hon. Cardigan Connor, Parliamentary Secretary, Tourism, Mrs. Donna Banks, ATB Chairperson, and Mrs. Shellya Webster, Manager, Corporate Affairs at the ATB head office, briefed 100 leading travel industry partners, island stakeholders, and representatives from the trade and consumer on new developments on island, and new marketing initiatives being undertaken by the Tourist Board.
In his welcome remarks, The Hon. Cardigan Connor, Parliamentary Secretary, Tourism highlighted the two new luxury brands that now call Anguilla home — Relais & Chateaux and Belmond, joining the Four Seasons and Auberge Resorts Collection, and independent brands CuisinArt Golf Resort & Spa and Zemi Beach House.
Mrs. Donna Banks, ATB Chairperson, gave a comprehensive update on Anguilla’s tourism product, from access and accommodations through experiences and activities. She then introduced the Beyond Extraordinary campaign, aimed at sharing all the extraordinary aspects of Anguilla with travellers and travel planners alike.
Beyond Anguilla’s renowned 33 public, pristine white sand beaches and turquoise waters –Anguilla’s activities include festivals, music, an award winning dining scene, boating and sport events, off-shore cays, caves and so much more. The campaign aims to capture the diversity and richness of the Anguilla experience, and it will utilize stunning visuals to highlight the island and varied activities across digital advertising, search engine marketing, social media, online video, and many other tactics.
“Our Beyond Extraordinary campaign represents a greater investment by the Anguilla Tourist Board in the transformation of Anguilla’s marketing to embrace digital and mobile first strategies,” said ATB Chairperson Donna Banks. “We are positioning ourselves to compete in today’s tourism market, which increasingly depends on digital and mobile technology,” she continued.
A highlight of the evening was the unveiling of the Anguilla Tourist Board’s brand new web presence at IvisitAnguilla.com. In addition to gorgeous images of beautiful beaches and easier user navigation, the website provides many useful features for visitors to explore Anguilla including: an interactive map of the island that allows users to quickly find the best places to eat, sleep, relax, and celebrate; a custom itinerary builder where visitors can “favorite” any restaurant, hotel, or activity to organize a personal travel experience; Editor’s Picks with suggested itineraries for 3, 5 or 7 day trips geared toward different types of travelers; and so much more.
The evening concluded with a series of surprise drawings for hotel stays, restaurant specials and airline tickets courtesy of Anguilla’s leading properties — Malliouhana, Auberge Resorts Collection; Zemi Beach House Hotel & Spa; Frangipani Beach Resort; CuisinArt Golf Resort & Spa; Carimar Beach Club; Shoal Bay Villas; Belmond Cap Juluca; Blanchard’s Restaurant and Beach Shack; Tasty’s; Mango’s; Good Korma; Veya; Dolce Vita; Seaborne Airlines and Tradewind Aviation.