The ATP General Administrator yesterday made the formal transfer of the complex to the US company that will be in charge of promotion and marketing
The general administrator of the Panama Tourism Authority (ATP), Iván Eskildsen, carried out, this Thursday, the formal transfer of the occupation of the Panama Convention Center (PCC) building to the American company SMG Latin America LLC, to which he handed over the keys and the certificate of substantial receipt of the work, which indicates that the infrastructure has reached the level of physical execution suitable for its use.
The guests at the protocol ceremony were received by young people who wore the representative attire of the Gunas. Representatives of the National Government, presidents of tourist associations, directors of the National Tourism Council (CNT), the Tourism Promotion Fund (PROMTUR), the National Chamber of Tourism (CAMTUR), the Panamanian Association of Hotels (APATEL) attended. ), the Chamber of Commerce, Industry and Agriculture of Panama (CCIAP), among others, the Panama Convention Center offers a privileged location and an unbeatable value for your next event with more than 33,500 m2 of sophisticated space for meetings and state-of-the-art conventions allowing you to attract important national and international events, which will help reactivate the economy of the country affected by the global pandemic.
During the event, the congress of the Florida and Caribbean Cruise Association (FCCA) was announced, in October of this year, in which it is expected to bring together senior executives of this industry and appears as the first event that will host the PCC, managed by PROMTUR-PANAMÁ, whose main function is the international promotion and marketing of Panama as a destination for all tourism segments and products.
Meanwhile, for next year “Expomáquina” will be held at the PCC premises as one of the first events under the management of SMG Latin America LLC, responsible for marketing and marketing local and international events for this monumental structure.
SMG Latin American is a subsidiary company of ASM Global, with a portfolio of more than 300 arenas, stadiums, convention and exhibition centers and performing arts centers that stand out among the most prestigious in the world.
With a worldwide portfolio ASM Global visualizes, innovates and empowers spaces and places that bring people together and create incredible experiences for visitors while at the same time delivering the greatest value for its partners.
Through this strategic collaboration, SMG Latin America will provide its marketing expertise, support commercial efforts to hold conventions, fairs, business events and accommodation in Panama City. ASM Global and SMG Latin America’s team of professionals are proud to bring their best practices, lead generation, and quality service to support the booming economy of Panama City.
Those present were able to enjoy the presentations of the young musicians of the Danilo Pérez Foundation, as well as typical dances and Congo dance, the latter declared by Unesco Intangible Cultural Heritage of Humanity. With these cultural events, the culture and traditions of our country are highlighted and promoted, important aspects in promoting Panama as an ideal destination for international conventions.