Best Western® Hotels & Resorts announced today that it has acquired the world-renowned hotel brand WorldHotels ™, which represents a collection of approximately 300 unique and special hotels and resorts in major destinations around the world.
“There is a tremendous synergy between Best Western and WorldHotels, and by joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO of Best Western Hotels & Resorts. “I have the greatest respect for WorldHotels and I believe in its vast potential.”
The acquisition of WorldHotels was completed last week. The WorldHotels brand will play a key role in improving the Best Western offer portfolio to include the luxury and higher category segments.
WorldHotels will maintain its distinctive personality and individuality while benefiting from the Best Western E-Commerce platform, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network and powerful revenue engines.
“Best Western is one of the largest, most respected and most trusted hotel brands,” said Geoff Andrew, CEO of WorldHotels. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of experience that will undoubtedly help grow the WorldHotels brand in key markets. ”
Best Western has been on a journey of incredible transformation in recent years. Only in the last year, Best Western was named one of the most innovative companies in the world by Fast Company, expanded its portfolio to 13 dynamic brands that reach new customers in new segments and won a record number of awards and industry awards. The acquisition is a testament to Best Western’s commitment to growth, modernization and continuous progression, which reinforces the company’s position as a reliable leader in the global hotel industry.
“In the coming months, our goal will be to unlock the potential of WorldHotels by improving the delivery of revenues to their hotels and protecting their independent identity.” We truly believe that our platform and revenue engines will benefit WorldHotels and attract many more quality hotels. and with an independent mindset to join the brand. “We are very pleased that Geoff Andrew will continue as CEO of WorldHotels in the immediate future,” concluded Kong.