Best Western Hotels & Resort unifies the operation of the Central and South American regions. The multinational hotel seeks to position its operation in the countries of the region, facilitate communication, sales, marketing and development processes that allow the chain to increase its presence with its 13 subsidiary brands in the area at the same time and which are part of its portfolio , which in large part will be one of the great responsibilities of Elizabeth Becerra Pilonieta, the first Colombian hotelier to occupy a position of such high level in the hotel chain.
Best Western Hotels & Resorts has a total of 100 hotels in Latin America, of which 68 are in Mexico and Central America, 32 in South America. In Colombia, five of the brand’s hotels currently operate under the exclusive representation of Stanzia SAS. Among Elizabeth’s projects, there will also be the opening of hotels in the different countries of the region, increase the number of guests and position the loyalty program with new alliances and benefits for travelers, among others comments the Colombian executive.
“It is a great challenge for my professional and personal development, I feel very motivated. Be part of Best Western in this moment of transformation and growth of the chain in the region and in the world is a great opportunity, “commented Elizabeth, who for 8 years managed the first hotel of the firm in Bogota and then, in the middle of 2018 to be called to be part of the corporate team of the brand. Elizabeth of pure strain, mother of two daughters, publicist and always influenced by the world of travel and tourism, Elizabeth Becerra Pilonieta embarks on a new path that will surely fill her career with successes and new satisfactions representing time within one of the organizations with greater tradition and world presence, the Colombian flag.