The event organized by the Caribbean Hotel and Tourism Association (CHTA) will be virtual this year.
Vanessa Ledesma, CHTA’s executive director and interim general director, expects a strong and dynamic meeting, as “the world emerges from the blockades of the COVID-19 pandemic and the pent-up demand for travel fuels the resurgence of the main revenue generator. From the Caribbean, tourism “.
Noting the advantages of a virtual conference, he said that participants will be able to add more meetings to their calendars from the comfort of their offices, saving on travel and accommodation expenses.
Ledesma anticipates vibrant exchanges as participants interact with regional and international colleagues in a cyber environment. The virtual event allows more time to interact with businesses, consumer media and influencers; The net; and show destinations. “Regional stakeholders must seize this special opportunity to improve their economic performance, hit by the pandemic,” he said.
To accommodate the expanded offerings, the Caribbean Travel Marketplace will run over four days, instead of its traditional two-day operation. “The virtual format allows us to incorporate other elements to complement the event without affecting the main commitments,” said Ledesma, who encouraged participants to review the “How to make Marketplace” webinar, which guides participants through the myriad of Marketplace offerings.
Pre-conference briefings will help participants better understand regional destinations, as well as what they need to know about rapidly changing entry requirements and security protocols.
To encourage participation, CHTA has created flexible and affordable registration fees, and potential participants are encouraged to take advantage of the reduced “early arrival” fees available through April 12.
In addition to the wide variety of business and networking opportunities available during the Marketplace, the Ledesma team intends to highlight the unique attributes of the region. “This year, we are especially excited to showcase our diverse culture and iconic hospitality. We will use the virtual platform to host a truly memorable meeting that will confirm and reinforce the Caribbean’s position as a leader in the global tourism scene. ”
Caribbean Travel Marketplace will also introduce attendees to the association’s affiliation campaign, “CHTA: Forward Together”, which reminds stakeholders why membership in the preeminent trade association is vital to private sector destinations and profitability. industry. Adhering to CHTA, argues Ledesma, “indicates that you are a serious player in the most important economic engine the Caribbean has ever seen”.
For more details on how to sign up for Caribbean Travel Marketplace 39, visit https://chtamarketplace.com/marketplace/registration or email [email protected]