CATA bets on the United States market to attract travelers to Central America


According to data from the Central American Tourism Integration Secretariat (SITCA), in 2019, the region received 17,281 million tourists, with North America being the main market with 43.1% of visitors. Among them, the United States stands out with 33.2%, followed by Canada with 7.6% and Mexico with 2.2% of travelers who arrived in the region.

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The Central America Tourism Agency (CATA) continues to advance its virtual caravan called The Central America Virtual Roadshow: The Americas 2021. This time it was New York’s turn to serve as the venue for the tourist meeting between Belize, Guatemala, Honduras, Nicaragua and the United States.

The United States appears as a potential market to inject speed into the process of tourist reactivation that the region is experiencing. In that sense, the event sought to value the mega diverse and complementary offer, among which its culture, natural wealth, archeology, sun and beach, dream scenarios ideal for weddings and honeymoons, among others, stand out.

During the promotional summit, business rounds were also held between the tourism operators of the participating countries with their counterparts in this new target market, which stands out from the wholesalers and media specialized in travel and tourism in Mexico.

For this, CATA made available a virtual world where participants can visit the stands of the countries, as well as a Match Making system enabled on the event website to promote business appointments among attendees.

CATA is a public-private entity of a technical nature and is in charge of stimulating and developing the promotion and projection of Central America as a tourist multi-destination. The Central America Virtual Roadshow: The Americas 2021 is developed within the framework of the project “Strengthening the Integration and Promotion of Central American Tourism”, executed with the support of the Republic of China (Taiwan).