The development is carried out within the framework of the project “Strengthening the Integration and Promotion of Central American Tourism” executed with the support of the Republic of China (Taiwan)
The Central American Tourism Promotion Agency (CATA) continues to work on enhancing the resilience of regional tourism, through the implementation of innovative and adapted communication strategies in a new scenario of the tourism industry caused by COVID19.
The intraregional market represents the second most important niche for tourism in Central American countries. In 2018, 22.8% of the tourists who traveled to the region were Central Americans. In this sense, CATA has begun the execution of a communication strategy aimed at travelers in the region to promote, reactivate and encourage intra-regional tourism between Belize, Guatemala, Honduras and Nicaragua.
La promoción de los diferentes productos centroamericanos se realiza mediante redes sociales de Disfruta Centroamérica, con la cual se pretende fortalecer el tejido que da fuerza y vida a la cadena de valor del turismo de cara a la reapertura gradual que están implementando los países de la región. Como primera etapa se contempla inspirar y animar a los viajeros a volver a sus destinos locales para alimentar el sentido de apropiación de los destinos con los mensajes “Es tiempo de volver”.
CATA seeks to promote intraregional tourism so that Central Americans visit and explore the wonderful tourist offers that make Central America unique. On the Facebook and Instagram page of Enjoy Central America, tourists can find complementarity, gastronomic and cultural richness, adventure and relaxation activities, among others.
The strategy is being developed by the company Monte Digital Marketing -MDM-, and includes among some of the actions the promotion of the www.visitcentroamerica.com website, sharing links with information from official websites of each country and the dissemination of blogs travel. In addition to promoting co-marketing actions between regional tourism bodies.