Festuris bets strongly on the MICE segment


The Gramado International Tourism Fair (FESTURIS) will invest heavily in the MICE segment in its next edition. Among the novelties of the space are the new location in a larger area within the fair, the growth in the number of exhibitors and the opening to the international market. The Dominican Republic is positioned as one of the anchors of the MICE Space. Other brands confirmed to date include hotels, such as Dom Pedro Hotels, HF Hotels, HPlus and WZ Hotel Jardins.

MICE covers all areas of the segment (meetings, incentives, conferences and exhibitions), has a content forum and a wide range of exhibitors. The space is aimed at operators, corporate hotels, destinations, CVB and other brands that operate directly in business tourism, a segment that grew 9.5% last year according to Abracorp. In addition, the corporate market resists periods of crisis and is essential for the development of tourism in the coming years.

The obligatory programming of meetings, with about 200 specific buyers in the sector, has been another space differential, which has its audience composed of travel agents, corporate travel managers and event organizers. In addition to having invited buyers, the general public of the fair can access MICE. Meetings with exhibitors will be requested through the Buyers Club, a tool that increases the possibility of generating business. The fair also offers the opportunity for exhibitors to conduct training.

“We are practically doubling the size of the space and will bring an even greater diversity of exhibitors, mainly international. Exhibitors and buyers can also hope to improve the meeting scheduling tool. With this in mind, our intention is to promote the closing of agreements and consolidate the performance of FESTURIS in corporate tourism once and for all ”, projects the commercial executive Paola Benevenuto.