FITUR 2021 calls for business travel and meeting tourism


FITUR 2021, the first major annual event in the tourism industry, summons meeting, incentive, congress and event tourism professionals in its FITUR MICE section. In this way, the fair organized by IFEMA will celebrate its 41st edition between January 20 and 24 at Feria de Madrid, offers among its different contents, a strategic point for the meeting between specialized supply and demand in this key segment for the revitalization of the tourism industry on a global level.

The FITUR MICE section, which, as every year, will have the collaboration of MITM Events, a company specialized in organizing B2B events for the MICE industry, and the support of the network of IFEMA Delegations around the world, will offer its own space during the two days prior to FITUR 2021 (January 18 and 19), to hold these meetings in an exclusively professional environment aimed at establishing efficient contacts and generating business.

The meeting program offers participating exhibitors a schedule of pre-established appointments with company executives, rigorously selected based on criteria that will assess the high business potential and purchase decision. Among the profiles called are corporations, associations, incentive companies, Business Travel companies and event and conference organizers. An average of 30 appointments scheduled for each participant is estimated. FITUR MICE will be completed with a networking program made up of holding different social events that will allow for more contacts and strengthen ties between participants.

More information and registration: