Groups360 and Hilton Announce Global Launch of GroupSync Engage


Most Hilton hotels are integrated with Group360’s Group Sync to offer real-time rates and room availability for groups

Groups360 and Hilton announced the global launch of GroupSync Engage, the hotel industry’s first integrated solution for direct group room block booking, spanning the majority of Hilton’s portfolio. Built into Hilton’s central reservation system, GroupSync, which begins rolling out globally this month, will provide event planners with the ability to check availability in real time and reserve blocks of rooms for small groups at 5,000 hotels across the city. Hilton’s global portfolio.

“This integrated reservation solution is solving a long-standing frustration among event planners: the inability to see at a glance whether a hotel has the room capacity to accommodate your group or not. By expanding direct online booking for small group room blocks to nearly all of our properties around the world we are creating a better flowing and more reliable group booking experience for everyone, ”explained Oral Muir, Vice President of Global Distribution. by Hilton. “At Hilton, we’ve always been in the people-serving business, creating innovative solutions with strategic partners to enhance the overall experience and meet the changing needs of our customers.”

Hotel companies implementing GroupSync Engage offer an innovative instant booking solution for meeting and event planners to reserve rooms and event spaces at their properties. By giving group organizers the ability to view real-time inventory availability and group room rates, GroupSync simplifies the experience for approximately two-thirds of RFQs seeking basic event planning information. GroupSync Engage also gives planners the opportunity to reserve rooms, event space, or both, securely and online.

“GroupSync Engage is revolutionizing the hospitality industry in a way that makes small group booking simple, transparent and efficient for both hotels and event organizers,” said Kemp Gallineau, CEO of Groups360. “Our company exists to make the job of event planners easier with integrated vendor technology that simplifies group reservations. We are pleased to partner with Hilton as the industry leader in meetings, incentives, conferences and exhibit space. ”

Planners can reserve Hilton room blocks directly from GroupSync or check availability before submitting an SP for rooms and event space.

Thanks to the rapid adoption of the recently launched GroupSync Engage technology, Groups360 anticipates that approximately 20,000 of the nearly 200,000 properties in GroupSync will be equipped to offer online group reservations by the end of 2021, while the 200,000 properties may receive Electronic Requests for Proposals (SP) through GroupSync.