Grupo Piñero’s TTOO will bring more than 3,000 tourists to Samaná


Grupo Piñero, through its tour operator Soltour, once again presented the summer route with direct flights from Madrid to one of the most exotic destinations in the country: the Samaná peninsula, a valuable tourist offer that promises to show an authentic Dominican Republic, through of the impulse of the experience offered by the beaches, the gastronomy.

The start of the season had as a milestone the arrival of the inaugural flight with 275 tourists from Spain and Portugal. Said flight arrived last Sunday, July 3 at the Juan Bosch El Catey Samaná International Airport. This summer activation will cover a total of 12 flights every Sunday in July until September 11 of this year.

Given this, the visit of more than 3,000 tourists is estimated to enjoy the amenities of Bahia Principe Hotels & Resorts and other attractions that the destination offers. The figure will skyrocket to more than 4,000 guests considering the visitors who arrive until the month of December.

Under the concept “The best version of the Caribbean, the best version of you”, the 360 ​​communication campaign has as its main piece a short film recorded in Samaná and directed by the Spanish film director and screenwriter Daniel Sánchez-Arévalo, winner of a Goya. The spot is starring the renowned Spanish actor Hugo Silva.

The campaign was presented in Samaná at a meeting that brought together representatives of the Group, national and international authorities, including Tammy Reynoso, Deputy Minister of Development – Ministry of Tourism; Mónika Infante, director of Dominican Airports Siglo XXI (Aerdom); and on behalf of Grupo Piñero: Teresa Arizti, Chief Marketing Officer (CMO) of Soltour Travel Partners; and Genaro Benítez, Country Manager of Bahia Principe Hotels & Resorts in the Dominican Republic.

In this sense, Arizti highlighted that, “the magic of Samaná as a unique destination prompted us to carry out this unprecedented international campaign, and we are sure that we are on the right path. Samaná exemplifies in the best way that authentic Dominican Republic that arouses the curiosity of international tourists who seek a unique, complete and different experience in the destination that goes beyond the sun and beach offer”.

On her side, Deputy Minister Reynoso explained that “the materialization of these flights is synonymous with perseverance, public-private synergy and connectivity, attributes that for this government are key in our mission of taking the Dominican offer to the next level, which is translates into continuing to position the country as a complete and experiential destination that embraces respect for the environment and greater interaction with the communities”.

Clearly, the welcome received by tourists who already have a set date to visit Samaná proves the dynamism and confidence that the Dominican Republic, and especially the destination, transmits after the challenges experienced by the Covid-19 pandemic.