Health in the foreground: new paradigms of tourism


With the pandemic controlled or in frank decline in key markets such as Asia, Europe and the United States, many countries have begun to implement reopening plans. Without a doubt, nothing will be the same since the health of employees and customers are now at the center of the scene as never before, that is, new protocols have been approved for aviation, ground transportation and hospitality. The carrying out of different tests, the delivery of sanitary kits and changes in services such as entertainment and gastronomy will now be part of the “new normal”.

Restore confidence
Market consultants have begun to study the post-Coronavirus tourist’s change of mind. There is a common denominator: hygiene and safety is the priority. For many years it has been seen how many clients evaluated a hotel in a positive way, but stressed that its cleaning was not adequate. Today there is no more room for oversight and also states will be more aware than ever of applying controls. It has already been realized that an error can not only sentence a property, it will also be severe damage to a tourist destination.
UNWTO Secretary-General Zurab Pololikashvili said: “Trust is the new currency of our” new normal “. And tourism is in an ideal position to be the vehicle to channel it. If people trust governments and the tourism sector to keep them safe from harm, in fact they will travel as soon as they can. ”
“The outlook for the year has shrunk several times since the outbreak and uncertainty continues to dominate. Current scenarios point to possible declines in arrivals from 58% to 78% for the year. These depend on containment speed and duration of travel restrictions and border closures. The following scenarios for 2020 are based on three possible dates for the gradual opening of international borders. ”
“Restarting air travel is important. Even as the pandemic continues, the foundation is being laid for an industry restart through the close collaboration of the air transport industry with ICAO, WHO, individual governments and elsewhere. However, much work remains to be done. By committing to these principles, the world’s airline leaders will guide the safe, responsible and sustainable restart of our vital economic sector. Flying is our business. And it is the shared freedom of all, “said Alexandre de Juniac, CEO and CEO of IATA.

Fresh air
Domestic demand is expected to recover faster than international demand. Most experts expect to see signs of recovery for the last quarter of 2020, but mostly in 2021. Based on past crises, leisure travel is expected to recover faster, especially travel for friends and family visiting businesses.
UNWTO Secretary-General Zurab Pololikashvili stated: “We must support the tourism sector now with real action as we prepare for it to return and become stronger and more sustainable. Recovery plans and programs for tourism will translate into jobs and economic growth, not only within tourism itself, but throughout society. This support package will help governments and businesses implement our Recovery Recommendations. ”
While there are always exceptions, most countries seem to have become aware that the travel and tourism sector is vital to the economy. It is important to remember that according to WTTC, the sector experienced growth of 3.5%, outpacing growth in the global economy of 2.5% for the ninth consecutive year. In the last five years, it created one in every four new jobs, therefore, no matter how high the aid figures, saving this activity will be profitable over time.