Iberostar Group presents a plan to improve the coastal health of its properties


The hotel chain implements five lines of action in response to fulfilling its commitment to the 2030 Agenda, the key to which is improving the health of coastal and marine ecosystems

The Iberostar Group, an international benchmark for its responsible tourism model, has presented the company’s roadmap for the protection of the oceans through an ambitious plan aimed at improving coastal health during the United Nations Conference on the Oceans in all destinations where it operates.

The Lisbon summit was attended by Gloria Fluxà, Vice President and CSO of the Iberostar Group, who led the debate on sustainable coastal and marine tourism in 2030 and 2050, during her speech at the High Level Panel for a Sustainable Ocean Economy , highlighting the key changes to achieve the ambitious vision of improving coastal and marine ecosystems.

“Caring for the health of the oceans is inherent to any type of tourism that has activity in coastal areas. Travelers want to enjoy the beach, the sea and all the activities that these environments offer, but at Iberostar it is our duty to make sure that visitors are respectful of local communities, and that tourism has a favorable impact on the economy of the area,” he explained.

At this important meeting of the United Nations, the Iberostar Group has provided solutions for the greatest challenges facing the oceans and that are based on strengthening tourism and demonstrating the capacity of the private sector to accelerate and scale these actions, which lead to a more resilient industry, and promote destinations with a greater capacity for regeneration.

The five objectives for the recovery of coastal health in all Iberostar hotels

In Mexico, in addition to the programs it has launched to protect the coral reefs, mangroves, dunes and seagrasses of its destinations within the territory, the company sets five major objectives focused on improving the health of marine ecosystems and coastal:

  1. Meet the goal of carbon neutrality by 2030.
  2. Mitigate risk from climate impacts by implementing nature-based solutions.
  3. Regenerate and qualitatively improve coastal and marine tourism products: beach and water.
  4. Expansion of green areas in all Iberostar hotels to improve the health and well-being of travellers, residents and employees.
  5. Foster equitable tourism by promoting community tourism and alternative livelihoods.

This ambitious plan materializes in various science-based actions, among which the Iberostar Group’s commitment to the implementation of coastal health projects in all its hotels stands out; collaborate with local interest groups in the destinations in which it operates; mitigate the impacts of climate change; capture approximately 500,000 metric tons of CO2 emissions; make travelers aware of the health care of the beaches and ensure that green areas occupy at least 25% of the space of all hotels.

Its efforts have focused on maintaining the principle of inclusion of the value chain, as well as of employees and customers, while the company works in collaboration with key players in both national and international destinations.

This coastal health roadmap responds to the third of the five long-term commitments that the Iberostar Group set out in 2020 with its own 2030 Agenda: improving the health of marine and coastal ecosystems. In this way, the company establishes clear objectives in critical areas of the tourism sector, destinations and the health of the ocean.