The hotel chain released survey findings showing renewed optimism and determination to retake the human connection
For generations, travel has inspired literary and musical narrative and fueled the development of cultures and civilizations. But in the last year, the world took a trip in a very different direction. We trade passports for puzzles and beaches for series and movie marathons. A new survey from IHG Hotels & Resorts reveals how much people yearn for human connection, being with loved ones and creating new memories.
About 60 percent of those surveyed said that last year they canceled up to four trips (either for pleasure or business). More than half of the travelers surveyed said they have rebooked their canceled trips, or plan to do so, for a family vacation and visiting loved ones. These two purposes top the list of reasons for travel in 2021. While the pandemic is not over, the rollout of vaccination sparks hope and optimism, as respondents ages 18-55 say spending time with family and friends it is his main motivation to travel this year.
When the world opens.
· One in five respondents said they plan to make up for the lack of travel in 2020 by taking more trips in 2021.
· One in five people in general said they expect to travel to one of the destinations on their list of the most desired in 2021, and within them one in three is between 18 and 24 years old.
· Speaking of younger travelers, this age group is five times more likely to mention volunteering in a needy community as the main motivator for traveling.
· One in three respondents said that going to restaurants and trying new foods has the most positive impact on their vacation.
More than a third of all respondents, including 50 percent of those 55 and older, said they will avoid travel until the COVID-19 vaccine is more widely available.
Claire Bennett, Chief Costumer Officer of IHG Hotels & Resorts, commented on these concepts “It is often said that traveling is the only thing we can buy that makes us richer, and the results of our survey show that people long for those experiences. rich again. But the world has changed, and travel decisions must be carefully thought out. When we look ahead again, we can do so more consciously, as we have had a lot of time to think about what travel means to us, what trips are more important to us, and how we want to reconnect with the world and people.
So, whether it’s a family beach vacation, a weekend getaway with friends, the first in-person business meeting, or a special anniversary trip, our family of 16 brands is ready to help open the world for travelers whenever the time is right and welcome them with confidence as we write the next chapter of the journey together. ”
Take care of business
· One in three workers globally, and 40 percent in the United States, stated that the lack of business travel in 2020 demotivated them.
· 40 percent of business travelers said they miss face-to-face meetings.
· More than half of those surveyed said that business travel allows them to “create more meaningful relationships with colleagues and clients.”
· Almost 45 percent responded that business trips improved their mood and work motivation.
While on vacation, most Americans said that traveling with loved ones, creating new memories, and spending quality time with their loved ones had a very positive impact on their mood, whereas for most Australians are the excursions and for the British, sun and beach destinations.
· One in three of those surveyed who travel for work said that what they miss most is “sleeping in a comfortable hotel bed” and one in four said “room service.”
· The results also suggest that boredom in confinement kills romance as one in four respondents aged 45 and over said they look forward to the intimacy they enjoyed while traveling.