Intense activity during the second day of IMEX America 2022 in Las Vegas

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The second day of IMEX America started off strong with the global array of exhibitors endorsing the quality of buyers and appointments they have made so far, with expectations of more for the next business day in Las Vegas.

James Rees from ExCeL London, says: “We have met with clients we have previously hosted, such as VidCon, who come back to us to talk about bringing their event back to our venue in 2024 and 2025. There has been a big change of heart. industry personnel, so the show is an opportunity for us to meet our old contacts in their new roles and build relationships with new people.”

Visit Scotland’s Richard Knight adds: “It’s all about filling that pipeline by 2023/2024 and planners are exploring lots of new venues and hotels. We are definitely taking inquiries and we normally turn a good proportion of them into business.”

This year’s IMEX Americas is marked by a particularly strong turnout from North American exhibitors. 

Amy Brown of the Fort Worth Convention Bureau explains, “We have invested in the show, we have our own booth for the first time, but it has paid off and our partners are pleased. Yesterday, one of our hotel partners closed a deal at the fair for a medical event.”

“We’ve spoken to a wide range of global planners and today I arranged a city tour for a planner from Venezuela to scout locations for a financial event in 2024,” said Prince Williams of Marriott’s W Nashville.

Sustainability is driving business

Sustainability continues its rise as a key driver of business conversations and Vancouver’s impressive track record played a role in garnering substantial new leads. Lacy Garvey of Destination Vancouver explains, “We’ve had a number of potential clients from all over the city at IMEX, which for us is groups of over 1,000 using the convention center and at least three large hotels. One of the leaders is a very large technology company that is very impressed with our sustainability practices; in fact, our focus on sustainability was one of the key deciding factors. They gave us feedback that we did a very good job of showing them that we don’t just say it, we live it.”

“Sustainability and well-being are now leading a lot of our conversations with planners,” says Suzanne Watson of the Liverpool Convention Bureau. “We are having detailed conversations about food waste, carbon footprint and wellness breaks.”

The show is fueling new ideas as Go Leeward attendee Li Hayes explains: “What I love about this event is that it’s fresh. There are things here that I have never seen before. Things I’ve done that I’ve never done before. I can’t wait to see what you do next time.”