International cities are the growth engine of the tourism sector


The World Travel and Tourism Council (WTTC) assured that tourism to the main global cities is a strong engine for the growth of this industry, which is in clear recovery.

According to the results of its Economic Impact Report of Cities (EIR), Sponsored by Visa, cities represent popular tourist spots, either as independent destinations, as well as gateways to other tourist spots in the countries.

The report details that cities are driving the recovery of the sector and economies around the world.

Travel and tourism due to the COVID-19 pandemic, and in particular in major cities, was severely affected as countries closed their borders. As cities began to reopen, leisure travelers shifted from major metropolises to less populated, coastal, and rural destinations, creating competition from the economies of international cities.

Thousands of hotels, restaurants and attractions in cities around the world were forced to close, and thousands of jobs were lost as businesses worked to stay open during these times.

The Cities EIR shows how leisure and business travelers are returning to cities, as their appeal as iconic destinations slowly recovers, much of it due to their role as business hubs for foreign visitors.

According to the report, ten of the 82 cities analyzed are projected to surpass pre-pandemic levels in terms of the direct contribution of Travel & Tourism GDP to city economies this year.

The Qatari capital Doha, which is hosting this year’s World Cup, is forecast to see the largest increase from 2019 to 2022, in terms of international traveler spending, as well as the direct contribution of Travel & Tourism to GDP. of the city, with an expected increase of 21%.

In Europe, Warsaw is expected to witness a significant increase of 14% in 2022 compared to 2019.

In Asia-Pacific, a 10% increase in the direct contribution of the sector is projected, this in the tourist city of China, Sanya Beach.

Over the next decade, travel and tourism is on track to become a key driver of economic growth once again, with GDP growing faster than other sectors, generating 126 million new jobs worldwide.

By 2032, the travel and tourism sector will directly generate up to 8% of all jobs in the 82 cities analyzed in the Cities Report, up from 6.6% in 2019 and a low of 5.1% in 2020.

Julia Simpson, President and CEO of the WTTC, said: “Our report clearly shows that for millions of tourists around the world, major cities remain iconic global destinations. Interest in history, culture and history remains high. entertainment that cities offer travelers.

Jeni Mundy, Director of Global Business Sales and Acquisitions at Visa, said: “Even after the challenges that the pandemic has brought to the travel industry, the economic benefit of tourism in cities remains strong. Consumer willingness to adopt digital travel experiences will help pave the way for even more innovations to come.

“At Visa, we remain focused on how payment technology can make a consumer’s journey easier.”