ITB Virtual Convention: Trust is the global travel industry’s new currency


How can the international tourism industry regain the trust of travellers in these extraordinary times? That is the question that the ITB Virtual Convention on will seek to answer at 2 p.m. CET on Thursday, 19 November 2020. Under the heading ’Spotlight on rebuilding trust in International Tourism & Travel ’, topics discussed by experts from the hospitality, aviation and cruise industries will include what forms of travel are still possible, how safe hygiene concepts are, and where the industry stands in relation to testing and quarantine rules. In their discussions the experts will also focus on best and worst-case scenarios and how, should the situation arise, consumers can get their money back. Together with Klaus-Dieter Koch, managing partner and founder of BrandTrust, a recognised authority on trust management, Marc Aeberhard, proprietor of Luxury Hotel & Spa Management Ltd., Christophe Mostert, managing partner of M2P Consulting and Thomas P. Illes, Owner/CEO, thilles consulting GmbH and cruise industry analyst, university lecturer and journalist, will discuss possible ways out of the “trust dilemma”. The virtual panel discussion will be moderated by Prof. Dr. Roland Conrady, science head of the ITB Berlin Convention and professor at Hochschule Worms.

ITB Berlin recently announced that the annually scheduled trade show will take place in 2021 as an entirely virtual event for B2B visitors. On 16 November ITB Berlin will issue a press release with more details, including information on exhibitors and sponsorship packages, tickets and booking options.

Additional information is available at