New distribution strategies in the tourism sector


The hotel distribution market faces an extraordinarily complex scenario, in which the client is the new CEO and in which hoteliers, whether large chains or individual hotels, receptive, bed banks, travel agencies, OTAs, tour operators, GDS or metasearch engines redefine their strategies. Knowledge of tactical options and technological solutions is basic, but it is even more important to address distribution from an eminently strategic angle.
This program aims to provide the managers of the vision and strategic planning industry to be able to design distribution plans that have a positive impact on sales, profitability and the satisfaction of its customers & stakeholders. It has been designed considering the latest technological trends, management, opportunities and threats, with the purpose that each participant can apply the knowledge acquired in their distribution policy.

The program will address the following topics:
Sector transformation, new challenges and players
Flexibility in Price and Profitability
Innovation in Traditional Distribution
Call Center: Integrating Data and creating a dashboard to make decisions
OTAs: Showcase or Channel? How to optimize its use and build customer loyalty?
New Players: Air BNB and Amazon Do I enter or not enter the game?
Optimizing your hotel on Expedia and Booking
Ending the price disparity
Workshop: Integrating Players offline with online
Keys to a correct online direct selling strategy
Where do the Metasearch models go? From Booking / Expedia-dependence to Google-dependence?
Participation Model and Attribution Challenges
PMS Challenges: Cornerstone of distribution plan
Loyalty as the main strategy to compete with intermediation

The program is taught by a faculty staff of recognized experience in the sector, including Pablo Delgado, CEO of MIRAI as director of the program and with special presentations from Apple Leisure Group, Sunwing, Bestday, Expedia or Travelclick.

The program is part of a series of specialized programs for the sector at local and international level. The next editions of the program in 2020 will take place in Mexico City and Miami. Registration for the Program can be done through JSF Travel & Tourism School.

JSF Travel & Tourism Business School is a school specialized in tourism training for managers promoted by leading companies in the sector with the aim of attracting talent to the tourism industry and helping it to develop. JSF focuses on executive and postgraduate training, having convened several senior management programs such as the Senior Executive Program for Travel & Tourism C-Suite Professionals and with the anticipation of organizing a wide range of activities that will also include programs for middle managers, Executive Masters, Masters, events and actions to support research, innovation and entrepreneurship. Among the school’s employers are leading companies in the sector such as Apple Leisure Group, Hotelbeds Group, Barceló Group, Iberostar Hotels & Resorts, Riu Hotels & Resorts, Deloitte, BBVA, Amadeus, Jumbotours, Unique Hotels or Catenon.

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