NEWLINK Division development strategy inauguration LENNOX HOTEL MIAMI BEACH


Madrid, July 2019. Worldwide, a division of Newlink, celebrated the grand opening of the Lennox Hotel Miami Beach, the first luxury boutique hotel in the US market. The opening event was in partnership with Paraiso Miami Beach and, in addition, it was the official start party of the Miami Swim Week, one of the most popular events in the city that brings together miles of designers, models and industry experts to Present the best of fashion in swimsuits every year.

The event was one of the great social events in the city of Miami, which was attended by more than 750 guests. The evening was animated by the Lunas DJs, who traveled from Ibiza for the event. A memorable night in one of the most chic cities in the US.

Both the conceptualization, production and development of the event, ran a load of Globally, the Newlink lifestyle division, which has just landed in the city of Miami. Carlos Serantes President of Globally said: “We are in the process of expansion Globally as the Newlink lifestyle division, and we are delighted with one of our projects has been the launch of Lennox., We are working on many others, not only in Miami, but in other cities like Santo Domingo and Mexico. “More than 20 years ago.”

“We are happy to celebrate the opening of the Lennox Hotel Miami Beach. “We spent the last two months working hard on all the details of the hotel,” said Diego Agnelli, CEO of Lennox Hotels. “We are also very proud to be able to collaborate with Paradise to have a start at Miami Swim Week, an emblematic event of all that Miami Beach represents and that, in addition, reaffirms that this hotel is the ideal place for locals and travelers.

Lennox Hotel Miami Beach opens its doors after undertaking a complete operation, in which its original Art Deco style facade, lobby and original terrace arches have been maintained.

In the center of the four interconnected buildings, there is a Mediterranean-style patio with a swimming pool and a bar that offers outdoor menus and innovative cocktails. Additional amenities for transportation services and the hotel’s private area on the beach with sun beds, umbrellas and towels.

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About Lennox Hotel Miami Beach

Lennox Hotel Miami Beach offers an ideal blend of luxury and exquisite comfort on the iconic Collins Ave. Located in a beach square and in the convention center of Miami Beach, the luxurious boutique property combines modern architecture with its original Art Deco design. Four interconnected buildings will have 119 rooms enhanced with natural elements, imported handmade furniture and recycled materials, prepared by acclaimed Argentine interior designer Juan Ciavarella. In the center of the four interconnected buildings of the hotel, a Mediterranean-style patio, an intimate pool and a bar that will serve innovative cocktails. Guests can also enjoy cocktails at the bar and / or in the hotel restaurant.

About Globally, the NewlinkTM lifestyle division

With more than 20 years of experience promoting the lifestyle of brands, Globalmente is one of the leading communication agencies in the Spanish market, business volume and number of clients, with a recognized experience in the lifestyle, fashion sectors and beauty and events. A large team of multidisciplinary professionals spread between the offices of Madrid and Barcelona offer a comprehensive communication and marketing service to more than 70 leading clients in sectors such as mass consumption, luxury, fashion, or technology, among others. For more information, visit our website: