NH Hotel Group reinforces its position in the luxury segment


NH Hotel Group, part of Minor Hotels, has proposed to match its rate of opening new hotels in Europe and Latin America to the foreseeable recovery of the sector throughout 2022. The group has the advantage of the recovery of its activity month by month since last June, and trusts that the occasional drops in employment resulting from the sixth omicron wave are just a passing episode.

Throughout the new financial year, the company plans to open ten new properties and fully refurbish another six. The hotels added to the hotel group’s portfolio belong to the Anantara Hotels, Resorts & Spa, NH Collection, nhow and NH Hotels brands, and will strengthen its position in competitive destinations in Europe, Asia and Latin America.

NH Collection: three new openings and a complete renovation in Italy
Following the recent openings of hotels of the group’s upper upscale brand, such as NH Collection New York Madison Avenue, NH Collection Venezia Murano Villa, NH Collection Copenhagen or NH Collection Prague Carlo IV, Milan, the city of fashion, will host throughout the second quarter of the year, the arrival of a very special brand new property: NH Collection Milano CityLife.

The hotel building is as impressive as its location. It is located in what was the church of Cristo Rey, founded in the 1930s, which has been completely restored, maintaining many of the original details. It also has another building that offers facilities such as a swimming pool or a rooftop with panoramic views of the city. The decoration of the hotel’s 185 rooms and suites reflect the typical Italian style, elegant and minimalist, and, in addition to other premium services and facilities, the hotel is perfectly equipped to host meetings and events of all kinds and sizes thanks to its six rooms of meetings, its gardens or the lobby, which is part of the old church.

The NH Collection Oasis Doha hotel in Qatar will also open its doors in mid-2022. The Oasis Hotel, after which the new establishment takes its name, was in the same location and was Doha’s first hotel when it opened in the 1950s. The hotel, completely renovated, will have a total of 300 rooms and more than 50 suites.

Finally, The Vyra Suites, operated under the NH Collection brand, will have 228 apartments located in West Bay, Doha’s prestigious financial district that is home to much of the city’s most modern infrastructure. The hotel will open its doors in the last quarter of 2022.

Also, under the NH Collection brand, the group will complete the complete renovation of the NH Collection Venezia Grand Hotel Palazzo dei Dogi in Q1. This five-star property enjoys a charming location. Housed in the fantastic 17th-century Rizzo-Patarol noble palace, it boasts a botanical garden and offers 64 rooms decorated in a classic Venetian style in warm tones including Carrara marble and Murano glass.

nhow: a new opening in Germany
Hand in hand with the most disruptive brand, the nhow Frankfurt hotel will land throughout the third quarter of the year. This 4-star property, located in the financial center of Frankfurt, will open its doors under the slogan “The art of money” and will have 375 rooms spread over 14 floors that will offer maximum comfort through the creativity that so identifies the Mark.

Anantara Hotels, Resorts & Spa: Five Complete Renovations in Five Key European Cities
Under the Anantara brand, the chain’s luxury firm, the group will continue to consolidate its strategic commitment to this segment with the completion this year of the complete renovation of five of its properties, adapting them, in turn, to all brand standards and thus incorporating all the features and experiences it offers. Two of the hotels joined the Anantara portfolio in 2021, while three will join the brand this year.

The second quarter will see the completion of the renovation of Anantara Grand Hotel Krasnapolsky Amsterdam which, in addition to 402 luxurious rooms, features The White Room, the hotel’s exclusive Michelin-starred restaurant. The five-star hotel Anantara New York Palace Budapest, located on the elegant Erzsébet Körút boulevard, will also be available and fully renovated. With its 185 rooms, a wonderful spa and relaxing pool, it is a welcoming space close to the theatres, restaurants and bars on the Pest side of the Danube and is home to the famous New York Café, known as “the most beautiful café in the world”. .

Likewise, in the third quarter it will be the turn of Anantara Palazzo Naiadi Roma, which has 232 rooms that combine the history and glamor of ancient Rome with the elegance and comfort of our days. The rebranding of The Marker Hotel in Dublin, the iconic property located in the Docklands area that offers 187 rooms, will also be completed, and the renovation of the Anantara Plaza Nice Hotel, located in one of the most beautiful areas of Nice, will also be completed. , which opened its doors in 1850, and has 156 rooms inspired by the golden age of the Côte d’Azur.

NH Hotels: six new openings in the Emirates, Italy, Colombia, Argentina, Chile and China
NH Hotel Group, part of Minor Hotels, expands its hotel offer in Milan also under the NH Hotels brand with the opening of NH Milano Corso Buenos Aires in the first quarter. Located on one of the largest shopping avenues in Europe, it stands in a renovated and very striking building whose color changes depending on the light of day. This boutique hotel will house 101 rooms finished in a contemporary style.

In the same way, it also expands its portfolio of properties in three Latin American countries. During the first quarter it will inaugurate two properties. Firstly, in Colombia, where the doors of the NH Cali Boulevard del Rio hotel will open during the first months of the year. With this incorporation, the NH group strengthens its proposal in the country and its expansion strategy, adding a total of 14 hotels, located in the cities of Bogotá, Medellín, Cali, Barranquilla and Cartagena.

Secondly, in Argentina, where it will open the NH Santiago del Estero hotel, located in the center of the city, in the leisure area and with 97 rooms. The third opening, scheduled for the second quarter, will be in Chile, where the group will expand its presence with the opening of NH Iquique, a 10-minute walk from the Huayquique beaches.

The group also plans to open the NH Zhengzhou Jinshui hotel in June, located in the Jinshui district of the city of Zhengzhou, and located next to the city’s commercial and business area. The hotel will have an area of ​​about 9,195 square meters and will offer its clients 138 rooms, multiple conference rooms, restaurants and other facilities.

In the case of the Emirates, the Company opens the already announced NH Dubai The Palm hotel, which will be inaugurated in the third quarter of 2022. Located on the emblematic island of Palm Jumeirah in Dubai, it will form part of Seven Hotel & Apartments, a development for mixed that consists of a hotel tower and another residential.

Outlook for 2022: financial strength to face the recovery
Last year, the group successfully completed the refinancing of its debt, the majority of which has been extended until 2026, strengthened its liquidity through a capital increase and the rotation of certain assets through sale & leaseback operations, and continued reinforcing its cost control strategy. All this, together with the considerable recovery in activity since last summer, allows it to face the recovery in 2022 with optimism and from a position of financial strength and taking advantage of opportunities.

Sustainability: fundamental axis of the company’s strategy
For NH Hotel Group, part of Minor Hotels, sustainability will continue to be a fundamental axis in 2022. The company will continue to reinforce its commitment to maintaining a sustainable business through the Room4 Planet strategy, which defines the roadmap to meet the commitments acquired in the fight against climate change and progress towards decarbonization, involving employees, suppliers, partners and customers as key players to achieve them.
To advance its goal of reducing its scope 1, 2 and 3 carbon emissions by 20% by 2030, the company has launched numerous initiatives to date. Among others, in 2021 it redesigned its amenities to reduce its impact on the environment, worked with its suppliers to analyze opportunities to reduce emissions throughout the value chain, and signed agreements with the To Good To Go platform in Spain and Germany to reduce food waste and promote the circular economy.
All this has contributed to the company being recognized for the third consecutive year by S&P Global as one of the three most sustainable leaders in the sector. In this way, NH Hotel Group, part of Minor Hotels, has established itself as a benchmark in sustainability within the hotel industry worldwide: a position that it aspires to maintain throughout this financial year.