Radisson Hotel Group Americas launches Radisson Inn & Suites

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It is an upper-middle-range urban brand, featuring distinctive and timeless designs, combined with contemporary yet accessible materials, while inspiring guests to make real connections.

Radisson Hotel Group Americas today introduced its new Radisson Inn & Suites brand, an upper-middle-range, limited-service hotel brand that aims to challenge the predictability of this popular hotel segment. With its unique personality, the brand offers a comforting guest experience, with differentiated attention, while providing owners with flexible standards to drive profitability and higher returns with hotels in airports, metropolitan areas and developing communities.

Modern Comfort
Guests of the Radisson Inn & Suites will be able to enjoy the attractions and features of a metropolitan hotel while enjoying a warm and welcoming stay. Through its contemporary design, gracious service and exceptional amenities, Radisson Inn & Suites promises to provide a welcoming environment with the conveniences that both business and leisure travelers seek. When guests visit a Radisson Inn & Suites hotel, they feel connected to their urban destination and to the best of local cuisine, culture and people, while enjoying the unique and heartfelt hospitality provided by the Radisson Hotels Americas brands.

Distinctive and Accessible
Designed based on feedback from owners and developers looking to bring the welcoming experience and amenities of the popular Country Inn & Suites by Radisson brand to more metropolitan areas, the Radisson Hotel Group Americas team developed this new brand as your “companion” to provide guests with the same feeling of belonging and attention away from home, but with modern decoration and comforts.

The owner-driven Radisson Inn & Suites brand features selections of furnishings, fixtures and equipment (FF&E) that are timeless and modern, while being cost-effective and durable. The comfort design provides everything a modern traveler needs to rest on the go, without excessive décor, products or operating costs.

“With rising costs for furnishings and materials, we wanted to ensure the design provided a commensurate approach to FF&E while capturing the modern feel of a metropolitan location,” said Phil Hugh, Director of Development for Radisson. Hotel Group Americas. “The Radisson Inn & Suites brand was created for today’s entrepreneur to provide a unique hotel product for guests while being profitable.”

Asked about the inspiration for the launch of Radisson Inn & Suites, Tom Buoy, Interim CEO and Chief Commercial Officer of Radisson Hotel Group Americas, added: “Country Inn & Suites by Radisson has high satisfaction rates from both guests and customers. the owners. As its name implies, it was primarily designed for suburban markets in metropolitan and airport locations. We want to replicate that great experience with a personality and special amenities geared toward the metropolitan traveler. We are delighted to offer thoughtful, practical upper mid-range brands for consideration in any market in the Americas.”

Inspiring Real Connections
Radisson Inn & Suites offers open and inviting lounges and social spaces that allow guests to use public space in a way that suits their lifestyle day and night. Designed for comfort and versatility, these spaces allow guests to feel at home, both inside and outside their rooms.

“People are inherently social, and social spaces are important to travelers, especially as we move into a post-pandemic era,” Buoy said. “The design of Radisson Inn & Suites was developed with social spaces in mind. A typical breakfast room in a mid-range hotel is usually empty after breakfast time. With the café-inspired Lobby, guests have a place to truly connect at all hours of the day. The social space serves as a hub that encourages people to come together for work, play, relaxation and more, just as you would in an urban coffee shop.

Naturally connected to the earth
The design of the Radisson Inn & Suites allows natural light to enter the interior space, creating a welcoming and open atmosphere, as well as new connections between outside and inside. Adding wood grain, plants, and natural materials encourages the connection to nature that people crave.

Colors are also naturally based, with interiors inspired by the blue-green hues of evergreens and morning mist, and the deep purples and oranges of a setting sun expressed through brand marketing and signage. . The shape of the buildings is distinctive and memorable – a signal to travelers that this is a Radisson Inn & Suites, without needing to see a sign.

Geared for Content Creators
In response to the growing social network of gamers, influencers, and other content creation professionals, the Radisson Inn & Suites is designed to offer a one-of-a-kind creative content studio featuring state-of-the-art monitors, gaming chairs and high-speed Internet connection for the creation of content for social networks or video games. This unique flexible workspace also allows guests to combine work and play organically.

“More than 214 million people in the US play video games at least once a week, and content creators on YouTube have an average of eight million subscribers each. The pandemic not only spawned more gamers, but also led to the arrival of more social content creators,” said Buoy. “Radisson Inn & Suites’ Creative Content Studio provides a unique space for these social media influencers to continue developing their messages and telling their stories on the go.”

The Radisson Inn & Suites brand will drive significant incremental growth for the company throughout the Americas in Canada, the United States and the Latin American and Caribbean (CALA) region. “The addition of Radisson Inn & Suites hotels in the Americas presents us with a tremendous opportunity as we seek to reinvigorate our limited-service segment in metropolitan markets.” Hugh said. “Combined with our efforts to enhance our existing portfolio, the launch of this new brand enhances our global reputation for bringing carefully selected brands to market and positions Radisson Hotel Group Americas for significant growth in the years to come.”