Radisson Hotel Group launch multi-brand global mobile website


Radisson Hotel Group, one of the largest hotel groups in the world, is proud to launch its new multi-brand global mobile website, which also serves as a single platform for Radisson Rewards members. Complementing the renewed site, the Radisson Hotels App will be included, available since the end of July 2019. This online milestone brings the group one step closer to becoming one of the digital leaders in the industry.
The enhanced RadissonHotels.com site allows guests and members of the loyalty program to explore the entire group’s portfolio of more than 1,100 hotels around the world, and easily book a stay in a few clicks.
For both new and existing members of Radisson Rewards, RadissonHotels.com and the Radisson Hotels App will offer a personalized digital experience. Thanks to its intuitive user interface, the website and the application will be the central point to obtain, view and redeem points, in addition to knowing all the benefits of Radisson Rewards in one place.
Eric De Neef, Executive Vice President & Global Chief Commercial Officer of the Radisson Hotel Group, said: “The launch of RadissonHotels.com is a key milestone in our journey to the top. Having a single point of contact for all of our brands will significantly improve the user experience and boost our SEO value. Radisson Hotels.com is a key business initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company chosen by guests, owners and talents. ”
The improved site integrates the websites of each of the brands, which allows a complete and easy to use platform. Understanding all the properties of the seven distinctive Radisson Hotel Group brands: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson, as well as the art’otel brand managed by the Strategic partner of the PPHE Hotel Group.
The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be phased in progressively, which will allow as many guests and members as possible to access RadissonHotels.com in their native language.
Introducing Radisson Hotels, a new multi-brand approach for guests and loyal members
The RadissonHotels.com website is the focal point of the group’s new multi-brand approach, under the name of Radisson Hotels. This is an invitation to go anywhere, knowing that location is a key factor in the travel plans of any guest. Radisson Hotels represents the desire of the group to provide a perfect stay, allowing travelers to review, at a glance, all their recognized brands in any destination.
Radisson Hotels is more than a portfolio of hotel brands; It is an opportunity for guests to enjoy an easy, comfortable and reliable trip, anywhere in the world they visit. For example, the new site allows visitors to go beyond simply booking their hotel room. It gives them the opportunity to explore the surroundings, see what attractions, restaurants or even shops are nearby and find more information about each of them. In this way, the RadissonHotels.com website will be a key element to help guests experience the destination during their stay.
The new booking experience encourages visitors to easily join the Radisson Rewards loyalty program and benefit from member-exclusive rates, providing the opportunity to save up to 10% on their next stays. When booking with a special rate, members are guaranteed to get the best rate online.
In addition to RadissonHotels.com, the group is launching its new Radisson Hotels App, available from the end of July 2019. Designed and developed as a practical tool to make reservations without effort, it puts guests in the center of the scene. Thanks to its excellent interface and intuitive user experience, guests can explore the portfolio of Radisson Hotels options in just a few steps.