RCD Hotels is the brand that gave life to the first Hard Rock Hotels under the all-inclusive concept and Hard Rock golf courses. This company is a product of evolution and is a strong indication of the commitment to market diversity; expanding its portfolio, now with properties under the European Plan concept, reflecting the evolution of the brand, seeking to cover even more. Leaders in marketing and sales for the Hard Rock hotels in Mexico and the Caribbean, as well as the iconic Eden Roc and Nobu Hotel, both in Miami Beach, recently added properties.
To learn more about RCD’s news, we consulted Leonel Reyes, Corporate Director for Latin America of the hotel chain, during Markethub 2019. The executive mentioned: “Latin America represents 18% of the chain’s sales, today we exceed the goals by having a distribution mix that is totally necessary, we can not disregard any sales channel, we have created a great program of reward and recognition to our business partners and that is just an example of the attention we put on the channel, it is available for all of Latin America and the Caribbean, and we have an annual event for members, the last edition had record attendance. We have done many events throughout the region. ”
“We have two launches, entering Los Cabos with a 600-room Hard Rock Hotel and a 200-room Nobu, which will also be the first of this flag in Mexico.”
“Mice for us adds 35% of sales, one of the reasons for success is that we offer all-inclusive, the client receives preferential treatment, the unique style of our hotels and super-transparent rates.”
“The wedding segment is growing day by day, for a contract of more than 10 rooms, we can offer all inclusive, there are about 500 weddings in each hotel per year and increasingly larger.”
“Brazil is still a market that interests us a lot, many Brazilians come to our hotels, but we know that we still have a long way to go there, to achieve this goal we have 6 people working in the country.” Paraguay, Argentina and the Central countries America is also growing despite all the difficulties, there we also have staff to develop new sales”.