Royal Caribbean changes officials of its MICE division


The Associate Vice President of Global Corporate Meetings, Incentives and Charters (CMIC) leaves her position

Lori Cassidy, Associate Vice President of Global Corporate Meetings, Incentives and Charters (CMIC) at Royal Caribbean will chart a new course later this month to spend time with her family and her next adventure as an entrepreneur. Freddy Muller will take over the reins following the departure of Cassidy, who joins the company as Associate Vice President of CMI Global and Charter Sales.
Cassidy’s leadership within the sales organization for the past 13 years is credited with the exponential growth of the CMIC business, along with the development of Royal Caribbean’s successful Royal Incentive Rewards program, an individual incentive cruise certificate program.

“I have had the pleasure of working with Lori for many years and was thrilled when she agreed to join the Royal Caribbean team in 2008. I have always referred to Lori as my thoroughbred; it has always been the best in its class. She is considered an industry icon in the corporate meeting, incentive and charter market, ”said Vicki Freed, senior vice president of sales and commercial service and support for Royal Caribbean International.

Freddy Muller joins Royal Caribbean with 28 years of experience as an Incentive and Charter Sales professional. Most recently, he served as Vice President of Charter & Incentive Sales with Silversea, where he fostered a harmonious team dynamic, resulting in year-over-year sales growth. Muller strengthened partnerships within the MICE sector and successfully developed international markets in Brazil, Italy, Thailand, and Mexico. Prior to joining Silversea, Muller was Director of Charter and Incentive Sales at Norwegian Cruise Line.

“Freddy’s drive for success and creativity, coupled with his proactive approach, make him the perfect fit for this position. I am confident that his knowledge and experience will ensure the continued success of this valuable segment of our business” said Freed.