All set for the IV Binational Tourism Marketing Congress


This year the protagonists will be the most important social media that will focus on strengthening the regional tourism sector

On June 12th in Encarnación and on June 13 and 14 in Foz de Iguazú, the Fourth Edition of the Binational and Trinational Tourism Marketing event, most representative of South America, will take place. This year the protagonists will be the most important social networks on the planet through Cisneros SA (Facebook and Instagram), and the world’s largest information search engine, Google, which will focus on boosting the regional tourism sector. The event is organized by the magazine Travelers.

With the motto “Tourism in movement”, CBMT this year will integrate Brazil to your event, since the second and third day will be held in Foz de Iguazú, within the International Festival of Tourism of the Falls, one of the largest of Brazil and that has 14 years of validity.
The event has the support of the National Secretary of Tourism of the two countries, Paraguay and Argentina, was declared of national tourist interest according to resolution 412

Enrollees can opt for 2 options to participate, the pre-registration period is until May 30. On the one hand for the total of the event, with two days of training, plus the plus of the Tourism Festival in Foz de Iguazu with transfers included (Encarnación – Foz de Iguazú, Round Trip), for $ 130 for professionals, and 70 dollars for students in related careers. Included in the package will be income to all the entertainment parks of Foz de Iguazú, such as Parque Das Aves, Dreams Leamd, with the wax museum, dinosaur valley, Ice Bar, and entrance to the Iguazú Falls, Brazilian side.

The second option is to participate in one of the days, with certificate included, both in Encarnación or Foz de Iguazú, for an investment of 50 dollars for professionals and 25 students. Does not include transfers.

Google, through its representative, Ignacio Roldan and Facundo Sosa of On Line Media Performance, will present the topics “Era of attendance”. How the mind of consumers works today, based on several studies conducted by Google in the last 3 years. On the other hand, they will speak about the best tools available for travel marketers.

Facebook and Instagram, which are officially represented in Paraguay by the company Cisneros, will carry out a specific workshop of the two networks during the days of the congress with the title “Connect with the travel community”, in charge of the CEO Ofelia Maciel.

The influencer in tourism are protagonists in the digital era. Gabriel Franco of TRIPIN ARGENTINA with approximately 1 million followers in the network will tell about his experience of traveling, with the theme “Marketing and Digital Communication, THE GREAT PARTNER”.

There will also be the presence of one of the most important OTAS,, with its general manager Martín Romano.

Also online will be added the famous Gringos TV, such as Chad, Gerald-conmochila from Paraguay, Dustin Walsh among others.

Those interested can register