The Enotourism market could reach 12,990 million dollars in 2026

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The global wine tourism market is expected to grow from $6.98 billion in 2021 to $7.68 billion in 2022 at a compound annual growth rate (CAGR) of 10.05%. The market is expected to reach $12.99 billion in 2026 with a CAGR of 14.03%.

The wine tourism market consists of the sale of wine tourism services by entities (organizations, individual traders and associations) that offer wine tourism. Wine tourism includes wine tasting or buying, visiting various wine festivals, consumption, organized wine tours, visits to vineyards and wineries, and other organized wine-related events.

The main types of wine tours include private guided tours and self-guided tours. Private guided tours refer to private wine tourism tours. Private guided tours have direct access to an experienced guide for individuals, families or groups of friends. The different types of wine tourism travelers are solo and group with age groups including Generation X, Generation Y and Generation Z.

North America was the largest region in the wine tourism market in 2021. Europe is expected to have the highest CAGR in the wine tourism market. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

An increase in government initiatives to encourage tourism is expected to fuel the growth of the wine tourism market. Governments are focusing on cultural tourism, including wine tourism, to promote high-quality integrated development of wine tourism and accelerate the development of wine tourism destinations.