PROMPERÚ reports that the 26th edition of Peru Travel Mart (PTM 2019) expects to reach between US $ 23.5 million and US $ 25 million of economic impact in the tourism sector of Peru . The Minister of Foreign Trade and Tourism of Peru (Mincetur), Edgar Vásquez, officially launched the important event, considered the main tourist exchange in Peru, which will be held from May 17 to 20 at the Jockey Convention Center, in Lima.
“Tourism is one of the most important economic activities in the country, so the public and private sectors must continue working in an articulated way so that more Peruvians can benefit from this sector, diversifying our supply and markets,” said Minister Edgar Vásquez.
It is expected that 161 buyers from 27 countries will participate, a figure that represents 30% more than in 2018, in addition to the 130 Peruvian entrepreneurs invited to the event. “Of the 161 registered tourism operators, 124 are new international participants, 61 are in the luxury segment, 19 are in MICE (Portuguese for meetings, Incentives, Conferences and Fairs) and 11 are corporate. more or less 7,000 work meetings, “said Carlos Canales, president of Canatur.
This year, the opportunities that the improvement in international and national connectivity offer to boost new destinations that have better infrastructure and services for visitors traveling to two, alone or in groups of friends are being highlighted. This new edition of Peru Travel Mart is organized by PROMPERÚ and the National Chamber of Tourism (CANATUR), with the support of the Ministry of Foreign Trade and Tourism of Peru (Mincetur) and the Commercial Offices of Peru Abroad (OCEX).
Within the PTM 2019 will be held a round of business, Speed Networking, familiarization trips, educational tours and training seminars on community tourism and the northern Amazon route, with the aim of diversifying the supply of destinations, strengthening their knowledge in the channel international trade.
Strong interest in Peru
Among the activities of PTM 2019, Peru’s familiarization and educational trips stand out. More than 70 tour operators from the main countries that emit tourists to the country included Peruvian tourist destinations on their radars and will travel through nine regions of Peru to boost their tourism marketing abroad.
Entrepreneurs from Brazil, the United States, Canada, France, Mexico, Colombia and Chile – countries that contributed with more than half of the international tourists that entered Peru in 2018 – will visit the regions of Amazonas, Arequipa, Cusco, Iquitos, La Libertad, Lambayeque and Lima. Similarly, educational trips will be held to new cultural destinations such as Caral, Kuélap, Rota Moche and Cusco; and nature destinations such as Paracas, Iquitos, Puerto Maldonado and the natural areas protected by the Peruvian government and administered by SERNANP, which represent 17% of the Peruvian national territory.
The Commercial Office of Peru in São Paulo has been actively working on the promotion of Peru Travel Mart, calling on Brazilian companies to participate in the event. This year, 14 Brazilian tour operators (nine from São Paulo, one from Campinas, one from Rio de Janeiro, one from Bahia, and two from Rio Grande do Sul) will travel for the first time to Peru and will participate in PTM 2019. Of these 14 , eight are also specialized in the MICE segment, interested in knowing the Lima hotel offer and talking with the best Peruvian receptive operators. The Brazilian companies are: Operator Range, Online Travel, Soul Traveler Tourism, LTN Brazil, Mark Up, Nobilis Travel, Ventures, Eventesse, TGK Operator, Tristar Turismo, RZ Turismo, D.Tabuso Turismo Ltda., Desviantes, and Mondiale by Ancoradouro .
Peru tourism numbers
Tourism is one of the main economic activities of Peru, corresponding to 3.9% of the national GDP and generates more than 1.4 million jobs in the large productive chain – especially SMEs -, benefiting directly the regions visited and empowering the female labor force.