These will be among the activities led by the World Tourism Organization (UNWTO) during the 39th edition of the International Tourism Trade Fair in Madrid (FITUR, 23-27 January), the first of the world’s major annual tourism events.
A new activity this year is the inauguration of a global tourism innovation hub, highlighting the UNWTO’s role in and commitment to innovation. Furthermore, the awards ceremony of the 1st UNWTO Tourism Startup Competition will be held in partnership with Globalia, the leading tourism group in Spain and Latin America. This competition, the first and largest initiative of its kind in the world, is aimed at identifying the new companies that will lead the transformation of the tourism sector and the promotion of innovation ecosystems through tourism.
Celebrating its tenth edition, the Tourism Investment and Business Forum for Africa (INVESTOUR) has consolidated itself as the annual event that brings together numerous tourism ministers of the region and investors to discuss the opportunities that the sector can offer the continent. Organized jointly by the UNWTO, FITUR and Casa África, this year’s sessions will be structured around two main themes: “Safe and Seamless Travel in Africa: Fostering Resilience and Risk Management in the Tourism Sector” and “Embracing Digital Transformation, Innovation and Promoting Niche Tourism Products”.