UNWTO gives visibility to private sector initiatives at FITUR 2021


At the Madrid event, the affiliates of the World Tourism Organization have shared their ideas about the future of the sector

UNWTO Affiliate Members from the tourism sector, including private entities, tourism associations and boards from around the world, have presented their initiatives and projects on tourism recovery in the ” UNWTO Affiliate Members Corner ”, held on May 21 at FITUR 2021, the International Fair Trade in Tourism in Madrid (Spain). The forum, organized by the UNWTO Affiliate Members Department, provided a professional space for UNWTO Affiliate Members to showcase their projects at this important international tourism fair, one of the first international mobility events in Europe.

The event featured initiatives that covered topics such as digitization and innovation in tourism, marketing strategies for tourism recovery, and reactivation strategies to achieve a safer, more inclusive and more sustainable tourism sector when travel resumes.

Among the participating companies were the main private entities, tourism councils, tourism organizations and associations such as Expedia Group, Allianz Group, the Moscow City Tourism Committee (Russia), the Tourist Board of Catalonia (Spain), the Turkish Tourism Development and Promotion Agency (Turkey). ), Tourism Promotion Council of Quintana Roo (CPTQ) (Mexico), Turisme de Barcelona (Spain), NECStouR (Belgium), Tourism Observatory (Eurecat), FENALCO (Colombia), Mallorca Tourism Foundation (Spain), Starlight Foundation ( Spain)), Turisme de Barcelona (Spain), Expedia Group (USA), Tourism of Santiago de Compostela (Spain), World Leisure Organization (USA) and the Guanajuato Tourism Observatory and Tourism Secretariat from Guanajuato (Mexico).

Ion Vilcu, Director of the UNWTO Affiliate Members Department, said: “I am very satisfied with the level of participation in the UNWTO Affiliate Members Corner at FITUR 2021, and the very interesting projects shared. The event offered the perfect opportunity to learn from each other, exchange ideas and knowledge and cooperate more closely to restart the tourism sector From the Affiliate Members Department, we commit to continue supporting the activities of our members through initiatives like this one, in the common effort to advance the resumption of a better, more inclusive and sustainable tourism sector”.