Wisconsin tourism big business for communities


When you’re having a great time, we’re having fun–this sentiment is deeply rooted inside our Midwestern hospitality and our sincere need to make certain each visitor to your state includes a memorable vacation. It really is called by us Gemutlichkeit, a sense of warmth, friendship and good cheer. And there’s no shortage of it in Wisconsin.

Fun and hospitality may also be big business for communities of each size over the state as the fun travelers experience in Wisconsin, results in a solid quality and economy of life.


Last, the thousands of people who traveled around Wisconsin had a $20.6 billion effect on the state’s economy and supported 195,255 jobs.

Over the final seven years, tourism generated nearly $10 billion in state and local taxes. This increase began when Gov. Scott Walker allocated additional funding for tourism marketing to create more travelers to Wisconsin even. Since then, the constant state has seen a reliable upsurge in travel expenditures, tax and jobs revenues used to cover schools, healthcare, roads, fire and police protection along with other essential services.

This is the start because tourism is growing in Wisconsin. Actually, the full total seven-year growth of tourism activity is up a lot more than $5.8 billion, a nearly 40 percent increase from $14.8 billion in 2011.

But beyond the direct economic impact, tourism creates a thing that can’t be quantified – it creates a confident impression for Wisconsin, that is crucial for economic development. It’s called the Halo Effect, and our research implies that travelers who’ve visited Wisconsin during the past 2 yrs rate hawaii higher in attributes for instance a good spot to live, to start out an ongoing business, to wait college, or even to buy a retirement home than those people who have not visited the constant state.

Our state’s Halo Effect plays a significant role in retaining and attracting highly-skilled workers. With a booming economy, year record-low unemployment this, and much more people before working than ever before, it is even more important that people have a solid talent development, retention and attraction strategy. By concentrating on this plan, we will see more folks arriving at our state.

Pride in tourism reaches an all-time high, and tremendous credit ought to be directed at the tourism industry and the innovative work they do to generate the fun and exciting vacation experiences that rank Wisconsin No. 1 in fun, family-friendliness, affordability, and a welcoming, worry-free atmosphere in comparison with other Midwest states.


Each, more visitors are taking their hard-earned dollars and choosing Wisconsin because the destination to invest their time off with family, friends, and their beloved pet even. Our tourism industry provides gift of lifelong memories and, subsequently, Wisconsin enjoys some great benefits of a solid economy and a top quality of life because of its residents.