World Tourism Day: Meliá Hotels International launches “Travel for Good”


The hotel chain calls for more sustainable and responsible tourism

Today marks World Tourism Day and Meliá Hotels International wanted to take advantage of the occasion to focus attention on one of the main challenges and opportunities facing the sector: the sustainable development of tourism. The Spanish chain, which in 2022 launched its new roadmap where it gives a priority boost to its responsible business strategy, has presented Travel for Good, the campaign that publicizes all its commitments in ESG (environmental, social and good government, according to its acronym in English).
In this way, Meliá seeks to present in a structured way to all its internal and external stakeholders, each of the lines of action and projects that it has underway to advance its responsible business model, generating economic, environmental and social value. long-term. “Our passion for hospitality moves us to respond to the global challenges of our world, addressing sustainability as a fundamental lever to transform the tourism model and ensure a positive legacy on our planet and in our society” says Gabriel Escarrer, Vice President and CEO of Meliá Hotels International in the presentation of the campaign.
Travel for Good is divided into four axes:

  • Good for the Planet: encompasses the company’s environmental strategy and projects to advance in the decarbonisation of its activity, such as sustainable construction, efficient and responsible use of energy and water resources, as well as advancing in a circular hotel model and protect those destinations where biodiversity is a valuable asset for our clients.
  • Good for our People: reflects Meliá’s commitment to promoting the talent of its employees and improving their experience at the company, offering a work environment based on equality and diversity.
  • Good for the Community: presents the company’s commitment to local communities to help alleviate their needs, generating economic and social value that contributes to eradicating inequalities and promoting peace, well-being and progress.
  • Governance for Good: reflects Meliá’s ethical and responsible commitment to its stakeholders, in an increasingly demanding society with companies and under an increasingly demanding regulatory environment, in addition to the ethical management of its suppliers and public collaboration -private as a base to promote a more sustainable tourism.

 These lines are specified in different actions and projects, which support the company’s commitments towards the United Nations 2030 Agenda. Over the coming months, Meliá will present each of these actions in more detail through a campaign on its social networks, which began today with a launch video, and which also aims to raise awareness among its customers and followers in the need to achieve a positive impact of Tourism.

In this sense, it is also worth remembering the Responsible Traveler Decalogue that the company presented in 2020, with ten recommendations to improve the travel experience through knowledge and respect for the environment.