Since the last edition of WTM Latin America, the direction of the event has invested in personalized actions focused on experiences. The project, which bears the name WTM Live, is an initiative that encourages business and networking with differentiated actions inside and outside the fairgrounds.
For the 2020 edition, which will take place from March 31 to April 2, at Expo Center Norte, in São Paulo, WTM Latin America will intensify the proposal of actions within this operating model. Luciane Leite, director of the event, comments that the audience attending WTM is mainly looking for two points: opportunities for new contacts for future business generation and qualified content. “Our DNA, as an event, is to build bridges for business to grow, but we know that customer behavior has changed in recent years, and content and knowledge creation actions gain more popularity every year, the creation of WTM Live follow the evolution and transformation of this market ”, explains Luciane.
WTM Live creates tailored opportunities to meet the demand of the exhibitors and the wishes of the event participants. In the 8th edition, the portfolio of activities and training will be expanded. Countries such as Costa Rica, Peru and Chile have already invested in special actions that will be carried out inside and outside the exhibition pavilion.
“Some exhibitors ask us for actions that go beyond what we usually offer at WTM Latin America. For this, we study, create and offer personalized actions to expand the participation of the exhibitor, strengthen networking and transmit content in a more qualified and exclusive way to the guests of the actions that take place during WTM Live ”, says Bianca Pizzolito, manager of WTM Latin America sales.
Breakfasts, dinners, trainings and happy hours, among other activities, are planned for the WTM Live. The actions can be directed to the hosted buyers, the travel agents of the Agent on Route program, or even the national and international press. Bianca highlights that the programming outside the fairgrounds will be carried out at alternative times. “We created the WTM Live with the purpose of adding new experiences to the exhibitor and the visitor, however, the actions that require displacement occur before the opening of the event or at the end of the day, when the fair closes, so as not to damage the flow and the commitments already established by the participants ”, explains Bianca.
In the 2019 edition, the WTM Live platform developed actions with Lufthansa, with the destination Porto de Galinhas and organized an exclusive dinner for BBG Brasil clients. “WTM Live is an unfolding of the evolution of the fairs and events industry that brings together experience, content and networking,” concludes Luciane.